08/17
JAJA NEINNEIN VIELLEICHT

15. RischArt Projekt, JAJA NEINNEIN VIELLEICHT, is an art exhibition in Gasteig (Munich) about language and communication. Our language is being controlled, words are being checked or prohibited, communication is being driven by doubt and misinterpretation. The question arises as to how the world can be rearranged, or better understood, on a linguistic level. Firstly, the ambivalence of language is conveyed by shifting words in different directions. Secondly, the use of black bars forces the words to stay in fixed positions which implies language restrictions created by different contexts, locations and sociolects. Thirdly, the black bars can be seen as chat windows, referring to rapidly progressing digitalization, which is namely what inspires new language systems to emerge. Yet, different lengths of the bars convey the idea of progress and how, in the end, our communication is changing. 

Yellow & black derives from signage language and aims to do both: depict something that requires maximum attention and visibility (as language can get easily misinterpreted if not being clear) and issue a warning against the effects of ambivalent communication.

Role: Art Direction, Visual Identity, Graphic Design, Editorial Design
Catalogue size: 210 x 270 mm, 78 pages & 148 x 210 mm, 12 pages