Nike Free Run+
This campaign was built to pitch Nike the idea of how to promote their Free Run+ shoe. While targeting adventurous runners, the concept equates running with an experience of riding a roller coaster due to the unique structure and flexibility of the shoe. The key visual elements are vivid orange, red and white reflecting joy, energy and weightlessness, respectively, while the natural surroundings emphasise the feeling of running barefoot.
Role: Art Direction, Illustration, Editorial Design, Packaging