Lozen Films is a Berlin-based production company led by female creatives. Inspired by the idea of Lozen being a “warrior princess”, the new brand identity aims to convey a synthesis of the two opposites - the manly and the feminine, the two forces in a battlefield. Contrasting combination of bold sans-serif and elegant serif font paired with bold colour treatments creates a unique graphic code that resonates with this fresh brand. Meanwhile, the website was required to be built on Squarespace since it had to be very simple and easy to use in terms of both UX and UI, allowing the users (who may not be digital natives) to quickly explore Lozen Films.
Role: Art Direction, Visual Identity, UX/UI Design, Development