Nike All Football Everything
Nike approached us to create a shoppable lookbook in collaboration with 11Teamsports. Featuring local celebrities and street models, the concept revolves around football as an everyday topic with Berlin streets becoming a jersey culture. Keeping this storytelling aspect in mind, we built a mobile-first UX that gives the users a seamless shopping experience. While the design itself utilises an editorial approach to allow visual juxtapositions, the rough look is achieved through the use of grungy backgrounds, raw imagery and glitchy animations.
Role: Art Direction, UX/UI Design, E-Commerce
Credits: Produced with hy.am studios and awarded an Honorable Mention on AWWWARDS