03/17
Studio JBS

Studio JBS is the practice of a Berlin-based designer and builder driven by a deep passion for architecture and the creation of spaces that connect with people. The logo draws inspiration from key principles at the heart of the studio’s work: the beauty of imperfection of handcrafted design, the tactile presence of raw materials and the transformative nature of space. It reflects a design ethos that celebrates the hand-built and the organic. Balancing this, the brand typography introduces a refined contrast - lighter, more delicate letterforms that subtly mirror the raw, imperfect character of the logo. Meanwhile, the earthy colour palette was chosen to ground the identity in the intersection of architecture and nature, bringing warmth and authenticity. Together these visual elements convey a sense of timelessness, clarity and quiet strength - anchored in the natural world, yet with a modern, understated edge.

Role: Art Direction, Brand Identity, Graphic Design