04/17
Alina Abegg
Alina Abegg is a fine jewellery designer with celebrity fans such as Diane Kruger, Gigi Hadid and Rita Ora, whose website aims to capture the nostalgic minimalism and playfulness of her unique jewels along with keen eye for modernity. The challenge was to translate a very refined jewellery brand into a digital experience that felt both editorial/inspirational and highly functional. The core idea is treating the site less like a shop and more like a curated narrative space, where product, imagery and storytelling coexist inspiring the customers to not only shop but also browse (for instance, through extensive filtering system, photo galleries, gemstone guide, past events, creative diaries and customisation services). After exploring quite expressive layouts, the final result sits somewhere between e-commerce and digital editorial - clear enough to convert, but distinctive enough to feel like a playful world of Alina Abegg.
Role: Art Direction, UX/UI Design, E-Commerce, Project Management, Product Backend
Credits: Website developed by Björn Wolf