11/17
Alina Abegg
Alina Abegg is a talented fine jewellery designer with celebrity fans such as Diane Kruger, Gigi Hadid and Rita Ora. The overall look of the website is clean editorial, letting the products talk for themselves. I aimed to express the minimalism and structuralism of Alina's unique jewellery along with her keen eye for modernity by creating a state-of-the-art e-commerce experience that performs well in terms of conversion and meets the end user’s needs who may not all be digital natives.
Role: Art Direction, UX/UI Design, E-Commerce, Graphic Design
Credits: Website produced with hy.am studios