Alina Abegg is a talented fine jewellery designer with celebrity fans such as Diane Kruger and Rita Ora. The overall look of the website is clean editorial, letting the products talk for themselves. I aimed to express the minimalism and structuralism of Alina's unique jewellery along with her keen eye for modernity by creating a state-of-the-art e-commerce experience that performs well in terms of conversion and meets the end user’s needs who may not all be digital natives.
Role: Art Direction, UX/UI Design, E-Commerce
Credits: Produced with hy.am studios