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Visual Walkabout

Visual Walkabout is a young and visionary film production company based in Bucharest, Romania. The logo design aims to capture the essence of the name itself - a journey, ritual and exploration. Just like the general concept of the cinema, the logo conveys motion and dynamic movement but without showing any common symbols seen in the movie industry branding (such as a camera or film stripe). Different paths create a journey in the same way different sequences create a movie. This multi-directional aspect has been also translated across other brand elements.

Representing a sense of liveliness, youthful energy and a hint of femininity, an eye-catching fuchsia is used as a main logo colour. Additional colours such as light pink and purple have been added to complement the overall brand look, when more colour options are needed.

Role: Art Direction, Visual Identity, Graphic Design